Sandeepa's Content Portfolio · SandeepaChetan's Travel Blog

As the sole content related decision maker on sandeepachetan.com I was in charge of –

Converting travel experiences into relatable, engaging and informative stories.
Deciding the number of posts that would be written and their topics, whether a cornerstone post or a comprehensive guide was needed and the length of each of these.
Promoting each post on social media.
Coming up with a suitable hashtag to bind together all the social media posts from one travel experience.
SEO of the posts.
Writing posts for clients that took care of their brief while staying true to the voice of sandeepachetan.com.

Client posts

Brief: Promote a cultural festival and create a new eco-tourism destination in Arunachal Pradesh.

Brief: Introduce the idea of travel without an itinerary to the urban population. Use tourism as a means to preserve local mountain grains.

Unique cultural experiences in Pune
A weekend road trip from Bangalore to Goa and back
When the contract period for the link ends the client links are converted to affiliate links.

Brief – Organic and contextual mention of the brand. 11 posts written in a year-long campaign. Posts were spread across an assortment of categories –

Destination posts

Guides

Travel ideas and inspiration

Blogging life

Target was to generate engaging content and sufficient traffic from our 3-month travels in Kashmir, mostly to never heard of destinations.

13 posts
One cornerstone long-format post – Guide for Offbeat travel to Kashmir.
This guide ranks among the top positions for SERPs for several keywords related to offbeat travel in Kashmir.
Views – > 8000
Average time spent – >5 minutes
The Amarnath yatra post ranks at the top of SERPs for several longtail keywords.
Views – > 50k
Average time spent – >7 minutes
Comments – ~250
Helped more than a hundred travellers plan their trip to Kashmir.
Considering the sensitivity of the issue, created several people-oriented stories about the kids, the people and their hospitality.

Brand aim: Increase engagement across social media channel, introduce Freshmenu’s association with “simple yet good” food.
This was a real-time social media campaign for Freshmenu.
The campaign was run on the brand’s Facebook and Twitter with photos, food review Live videos, chef interactions, market visits, boomerangs.
Followers on social media were asked for suggestions to eat and related contests were created.
Karwar fish market video.
A complimentary blog post “A food trip around South India: #MissionGoodFood was created just because we had a great time working with the brand.

Real-time social media campaign for Freshmenu.
Brand aim: Increase engagement across social media channel, introduce Freshmenu’s association with “simple yet good” food.
The campaign was run on the brand’s Facebook and Twitter with photos, food review Live videos, chef interactions, market visits, boomerangs.
Followers on social media were asked for suggestions to eat and related contests were created.
Karwar fish market video.
A complimentary blog post “A food trip around South India: #MissionGoodFood was created just because we had a great time working with the brand.

Invited to experience a heritage property in Rajasthan which was a new region for the brand.
The aim was to create engaging content which would appeal to the brand’s premium clientele. Create a brand association with this new region.
Created realtime posts on Facebook and Stories on Instagram.

As Instagram started dominating the travel blogging sphere I had to focus on bite-sized content to suit this platform.
Long format style wasn’t suited to the largely younger demographic on the platform.
I then changed the strategy. I used our slightly mature voice to our advantage by becoming mentors to travel aspirants.
I started a series #LongtermTravelWithSandeepaChetan, talking about the thought process behind our first long term travel instead of the travel itself.
For sure, our followers increased by a cool 10% making us relevant to a new demographic.

Travel to the Amazon rainforest sounds fun, but reading the details can get tedious because of the unfamiliar places.
I used Instagram Stories to create excitement visually, and retain engagement and curiosity with limited information.

When the pandemic struck and travel halted it was important to send the message that leisure travel shouldn’t be undertaken.
I created a hashtag #NeighbourhoodWalksWithSC on Instagram to talk about random interactions with strangers.
The message was conveyed by emphasising that these interactions are the most special part of travelling.
Since it was not possible to have these, it was best to wait it out.

A guide to visiting the majestic Dudhsagar waterfalls in Goa has one of the highest traffic on the website. It started off as a narration of a unique travel experience.
A year after it was published, this experience was banned and traffic slumped.
I then modified the post and made it into a complete guide to experience the waterfalls, expanding from 1500 words to over 4500 words.
Today, this blog post gets over 100 visits a day.
I have managed to monetise this traffic by tying up with a local operator and offering bookings through Whatsapp.
Many of these visitors have become repeat customers for the travel planning service that I provide through the website.